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How TANO Drove Viral Growth for Podcasts with AI-Repurposed Content
1.8M
Repurposed TikTok views generated overnight from a single podcast clip during first month
TANO is a rising podcast brand that specializes in fast-moving, commentary-driven shows designed for social media audiences. Their team is dedicated to reaching listeners across every platform in the formats audiences love.
No. Of Employees
50 – 200
Founded
2022
Challenge
TANO's original longer episodes weren’t generating traction on social platforms. The team found it time-consuming to edit clips and struggled to create shareable, viral content from their existing library.
Solution
Supacast enabled TANO to automatically identify the best moments in each episode and turn them into highly engaging short video clips for channels like TikTok. Supacast handled the editing and formatting, letting Tano circulate fresh, platform-optimized posts on a consistent schedule.
Result
A single repurposed podcast clip reached 1.8 million views overnight on TikTok, driving viral awareness and doubling approval speed for all content. Subscriber and follower growth accelerated as TANO maintained a steady stream of buzzworthy social content.
Takeaway
Supacast empowered TANO to maximize every minute of recording, making it effortless to reach audiences who prefer short, snackable formats. The team expanded their influence and reach while focusing on content creation — not manual editing or tedious promotion.