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How Masui Turned Podcast Episodes Into 500K+ Monthly Blog Visitors
500K+
Monthly visitors and blog traffic growth exceeded expectations with rapid, organic gains.
Massui is an independent media brand that produces long-form podcasts and editorial content for business and technology enthusiasts. They aim to inform, educate, and inspire their followers through deep-dive audio and insightful written analysis.
No. Of Employees
100 – 300
Founded
2021
Challenge
Despite rich podcast material, Massui had little online presence and almost no organic blog traffic. Their content’s long format made discoverability and SEO visibility a struggle, hindering their growth and lead generation.
Solution
Supacast’s AI platform repurposed Massui’s podcast episodes into structured, high-value blog posts optimized for SEO. This automated workflow helped Massui quickly generate discoverable written content for their website and accelerate publishing.
Result
Within months, Massui’s blog went from zero to over 500,000 monthly organic visitors, becoming their single largest driver of new audience acquisition. Their search rankings improved dramatically, bringing in a steady flow of new readers.
Takeaway
Supacast allowed Massui to unlock the full potential of their podcast library and transform it into a growth engine for their business. The easy repurposing workflow amplified their reach and built a sustainable inbound traffic channel with measurable success.
