April 24, 2025

How to Grow Your Podcast Audience with Strategic Social Media Content Copy

Lucas Schneider

Social Researcher

Social media is essential for podcast growth when used with a clear strategy. Different platforms require tailored content: short, catchy clips for TikTok and Instagram, professional insights for LinkedIn, and community engagement on Facebook.

Creating engaging video highlights from your podcast episodes draws attention and drives listeners to full episodes. Consistent posting schedules build a loyal audience, while varied content keeps followers interested and engaged.

Tracking key metrics such as shares, comments, and click-through rates shows what content resonates. This data helps refine your social media strategy for better reach and conversions over time.

Create a free website with Framer, the website builder loved by startups, designers and agencies.